Definition of Research
We can now define business research as an organized, systematic, data-based,
critical, objective, scent Wc inquiry or investigation into a spec Mc problem,
undertaken with the purpose of finding answers or solutions to it/In essence,
research provides the needed information that guides managers to make
informed decisions to successfully deal with problems. The information pro-
vided could be the result of a careful analysis of data gathered firsthand or of
data that are already available (in the company, industry, archives, etc). Data
can be quantitative (as generally gathered through structured questions) or
qualitative (as generated from the broad answers to specific questions in inter-
views, or from responses to open-ended questions in a questionnaire, or
through observation, or from already available information gathered from var-
ious sources).
We can now define business research as an organized, systematic, data-based,
critical, objective, scent Wc inquiry or investigation into a spec Mc problem,
undertaken with the purpose of finding answers or solutions to it/In essence,
research provides the needed information that guides managers to make
informed decisions to successfully deal with problems. The information pro-
vided could be the result of a careful analysis of data gathered firsthand or of
data that are already available (in the company, industry, archives, etc). Data
can be quantitative (as generally gathered through structured questions) or
qualitative (as generated from the broad answers to specific questions in inter-
views, or from responses to open-ended questions in a questionnaire, or
through observation, or from already available information gathered from var-
ious sources).
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